Essay: Creating an Integrated Marketing Communication campaign for a brand that needs rejuvenation

April 17, 2023April 17, 2023 Discipline: Marketing

Essay: 

Creating an Integrated Marketing Communications campaign for a brand that needs rejuvenation.
Havard Referencing. 
1. Identify the chosen brand. Explain why the brand requires rejuvenation/rebranding. This must be supported by current research. Explain the brand’s market performance.
2. Research and provide a Competitor Analysis & Customer Analysis of the brand currently.  
3. Define 3 objectives of the “rebrand” integrated campaign. These should be formulated from the SMART model. 
4. Proposed IMC plan: new segmentation, target & positioning strategy. 
5. Outline the message strategy, appeal strategy and executional framework you are going to implement. Clearly detail your new concept referring to underpinning theory.
6. Create your visual creative campaign using any 3 IMC tools you created for the campaign. You can create pictures or describe your plan in words. You must explain why you chose each tool, both Online and Offline. (Ensure your enabled technology component is private and not available for public viewing). 
7. Launch of campaign: When, Where and How you would go about launching the campaign.

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