Evaluate the impact of long-term social and demographic trends for work and employment

 Explain why the population in most countries is ageing rapidly. Illustrating your answer with
examples, evaluate how this trend is creating challenges for people professionals in
organisations.

 Explain the first part of the answer. Use some statistical evidence from the world in general and
your own country (UK) of the increase in population aging. Explain why this is the case with
evidence such as increase in life expectancy and the decrease in fertility. 
What is happening in terms of your own organisation or one you are familiar with? Ensure that
you apply this answer to your context as much as possible. If applicable, you may also want to
discuss current topics in the news that may affect this such as the removal of the pension cap
etc. 
Choose two challenges to critically evaluate in depth, which could include: 
• Stereotyping of and attitudes towards older workers 
• Early retirement 
• Retaining older workers 
• Attracting older workers to the industry or back into the industry 
• Attraction methods used are excluding some older workers. 
• Current job roles not suitably attractive to that demographic 
• EVP that is targeted to older workers. 
Explore and evaluate some possible solutions for the challenges you are facing such as: 
• Increased flexibility 
• Expanding attraction methods 
• Brand awareness and advertising for target market. 
• Developing a workplace culture to increase respect and inclusivity. Tackling
discrimination. 
• Tailoring job roles. 
You could include a costed implementation plan to demonstrate how these measures would be
implemented.  
 
Reading material: (Attached document has links) Please include citations and references in the assessment.
 

  Read Chapter 7:Taylor, S. and Perkins, G. (2021) Work and Employment in Changing
Business Environment. 
Ageing and health (who.int)
Living longer – Office for National Statistics (ons.gov.uk)

Attracting and recruiting older workers


Level 7 Advanced Diploma
Reed Company Confidential
https://ageing-better.org.uk/good-recruitment-older-workers-a-guide-for-employers-online
https://www.cipd.org/uk/knowledge/reports/understanding-older-workers/
https://www.hrmagazine.co.uk/content/news/how-to-attract-and-retain-older-workers/
https://www.raconteur.net/talent-culture/great-unretirement-older-workers-recruitmen  

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