This unit focuses on digital, social, and visual media. This discussion, then, gets to be more fun. Using some discretion, your discussion this week is to find, and post, one example of digital, social, or video media that does a great job of communicating an appropriate business message (do not use personal posts), and discuss, in your own words, why it was so successful in communicating the business’ mission/objective. Then, you must also find, and post, one example of digital, social, or video media that does a poor job of communicating an appropriate business message (do not use personal posts), and discuss, in your own words, why it was not successful in communicating the business’ mission/objective.
If you can download the video, image (screenshot), etc. of the media piece and insert it immediately in the message field, that is preferred. However, if you cannot, make sure you provide a link to the example, and ensure that the link works and does not require a login.
There is no word minimum for this assignment, but give a solid argument as to the success and lack of success of the two examples, respectively.
Your original post is due by 11:59 PM on July 18, 2023, and your three replies to your peers are due by 11:59 PM on July 20, 2023.
Example of a successful media event (cannot be used in any student’s post):
Coca Cola Features Mean Joe Greene
https://youtu.be/xffOCZYX6F8Links to an external site.
Example of an unsuccessful media event (cannot be used in any student’s post):
I do see the value in “automated marketing;” you send me a message and PING you get an automatic reply.
In fact, here’s a prime example…
…wait, what?
American Air set up a robo-tweet-bot to automatically thank followers who offered their “support” via Twitter.
Things didn’t quite go to plan because of a little thing called sarcasm.
Mark Murphy clearly was not a happy bunny, but received a lovely, friendly reply thanking him for his support anyway!