Topic:
Exploring Business Opportunities in the Sweet Wine Market: Strategies for Growth and Success
Background information: sweet wine also called dessert wine, in United Kingdom, sweet wine goes by the name of Pudding wine. The technical term of sweet wine is when a wine has more than 30 g/L of residual sugar. Residual sugar means the natural sugar in the grapes which means after the fermentation process, winemakers will leave partial sugar inside the wine with various methods, then the leftover sugar is measured with grams per liter. The addition of processed sugar is prohibited by PDO. There are various methods used to produce sweet wines, including late harvest, botrytized (noble rot) wines, ice wine, and fortified wines.
Introduction
· Introduce sweet wine market and its recent consumption trend of sweet wine.
· Explain the significance of studying sweet wine from business perspective
· State that the aim of the thesis is focusing on identifying business opportunities in the sweet wine industry.
Market Analysis and trends
· Analysis of sweet wine market including its size, regional distribution major players.
Market trend and Consumer preferences
· Analyze trends related to sweet wine consumption and consumer preference, explore factors that influence consumer choices such as age demographic lifestyle changes and health consciousness. (Sweet wine data is hard to find, its better to find sweet wine data, if there’s not, you can try to use soft drink data to reflect sweet wine consumption..)
Competitive landscape
· Major sweet wine producers and brands in the market,
· Other alcoholic drink that can substitute sweet wine, and their consumption trend. ( such as RTD, fruit wine).
Challenges and Opportunities
· Climate change and viticulture, and the adaptation strategies for wineries facing climate-related challenges.
Global expansion and emerging market
· Identify potential international market for sweet wine production and the problem might facing
Conclusion
· Summerize the key findings