For this assignment, you are to select one of the “Fortune 500” companies. Your task is to discuss the organizations corporate reputation. The company you choose for this should not only be of interest to you but it should be facing a communications challenge. As a representative of the company or a communication consultant you have been asked to present to the company’s senior management team on the reputation or perception of an issue facing the business and your recommendations on how to address this. You will also be asked to submit a formal, written report. The report should include the following:
Format
The completed report will be at least 6-8 pages long and must include specific elements. Each of these elements, with the exception of the introduction, body, and conclusion, will appear on separate pages. The elements include:
- 1 Page Title page
- 1-2 Pages Table of contents including list of tables, figures and/or illustrations
- 1 Page Executive summary
- 2-3 Pages Introduction, body, conclusion (including at least 3 visuals/infographics) The body of your report should include sections for:
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- The issue of concern
- The stakeholders affected
- Recommendations
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- 1 Page References list in APA format
- Appendices (if applicable)
As with any business report, you should not write in first person. This is not about what you think but about what others have said. The body of the report should be heavily formatted with talking headings and subheadings, white space, lists, and charts as needed. Make sure to number and label every chart or image in APA format, and then use those numbers when referring to the visuals in your report. Use deductive organization overall and on the section and paragraph level so that reader can glance over it rather than reading it carefully—and still grasp the message and its main points.
This is the main source
https://arstechnica.com/science/2022/12/exxons-bad-reputation-got-in-the-way-of-its-industry-wide-carbon-capture-proposal/