In this project, I have chosen to write about the NHL (National Hockey League).
Overview:
In this assignment, you will examine the communication strategies and sales and marketing strategies of your selected organization (The NHL). After receiving feedback on this milestone, you will revise your work to include in the Final Project One submission.
Prompt: Submit a draft of the Communication Strategies and Sales and Marketing section of Final Project One. Specifically, the following critical elements must be addressed:
III. Communication Strategies
A. Describe the media strategies that your organization currently employs, including any presence it has on social media. Provide examples to illustrate.
B. Explain any ethical considerations your organization takes into account in its communication and media strategies when promoting the brand. Cite specific evidence that supports your position.
C. Detail how your organization engages in outreach with professional networks and with fans, including how it promotes volunteerism both internally and externally. Cite specific evidence that supports your position.
D. To what extent is your organization building professional networks? Cite specific evidence that supports your position.
E. To what extent is your organization engaging fans or encouraging internal and external volunteerism? Cite specific evidence that supports your position.
IV. Sales and Marketing
A. Describe the overall approach your organization takes in marketing its products and/or services, focusing on how it employs relevant data points in its decision making. Provide examples to illustrate.
B. Identify your organization’s key consumer demographics, describing how they are targeted in marketing efforts. Be sure to include how the data supports this targeting.
C. Provide your organization’s sales or other fundraising goals and determine how successful it has been in meeting those goals. Be sure to use the data to support your conclusions.
Rubric:
Guidelines for Submission: Milestone Two should be 2 to 3 pages in length and should use 12-point Times New Roman font, double spacing, and one-inch margins. Sources should be cited according to APA style.