Focus on one aspect of the role of change agents for sustainability in the sustainability transformation of business.

1. Introduction

clear question as a starting point for argumentation

-Situation: why is the topic relevant?
-Complication: what is the thesis or problem?
Ø Solution: what methodology is applied? 


2. Main section

core arguments, structured by paragraph

One argument, one (clearly recognizable) paragraph

Paragraphs are linked by a red (argumentative) thread
Different structures possible:

Thesis, followed by debunking alternative views
Juxtaposition of two contradictory theses

Synthesis of various stances


3. Conclusions

need to follow from core arguments in main section

Refer back to initial question/problem
-What is the unique contribution of the essay?
Ø Outlook and further implications 


Necessary elements

Title page (incl. author information, declaration of independence)

Quoting referenced literature (in main text)

Reference list


NOT part of an essay:

Table of content, indexes

Tables, figures

Footnotes

Descriptions of essay structure on the meta-level

Avoid flowery phrases and cliches
ØAvoid acronyms

Avoid passive tense whenever possible
ØUse verbs, not nouns

Avoid redundancies

Avoid using ChatGPT or any plagiarism 

Use quotes sparsely

Provide facts and examples as proofs

Take a stance 

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