1. Analyse and classify an organisation’s current e-business strategy, identifying their
strengths and weaknesses relative to those of their direct competitors.
2. Choose effective e-business strategies for the delivery of products and services to
increase market share and sustainability.
3. Compile and elaborate understanding of concepts, theories, frameworks and principles
for e-commerce and e-business and their competent use.
The report must include the following three elements:
• Element 1 (LO1 assessed) – an analysis of the impact of the Covid-19
pandemic on the adoption and utilisation of digital technologies in the
industry of your selected organisation. (30%)
• Element 2 (LO2 & LO3 assessed) – an evaluation of how your selected
organisation has managed to cope, adapt or survive during the pandemic.
What are the implications for the organisation operating in this industry, for
instance, on their supply chain, eCRM, reintermediation or disintermediation
strategies, etc.? (30%)
• Element 3 (LO1 assessed) – a discussion and recommendation(s) on how
the use of social media or social commerce can assist your chosen
organisation in addressing issues such as customer behaviour post-covid-19.
(30%)
In addition, marks will be awarded for the overall presentation, argument and
understanding, use of sources and evidence, academic referencing and written
communication. (10%)