What is the market for your GBA? Evaluate the market segment for your GBA.
Your analysis should include the following:
- What are the market segments your GBA will address? Be specific.
- Who are the users in these markets? What are their preferences?
- Total Addressable Market (TAM) for each segment for at least the next five years. Please refer to the “How to Estimate Market Size” reading. This must include at least two of the three approaches noted in the readings (e.g., Top Down, Bottom-up, or Value Theory). You must also analyze the differences. Please be cautious of markets quoted from press releases. For top-down estimates, you are encouraged to use data from either: required or recommended readings, Statista, The Space Foundation, or Bryce Tech.
- Discuss the Serviceable Available Market (SAM). This should be the TAM minus elements of the market in which you cannot be competitive, either because the market is closed to competition or your offering does not meet the needs of customer preferences in that market.
- What is the serviceable obtainable market?
You will create an audio-narrated presentation, which should be no more than five slides and not longer than five minutes.
Company: Maxar Technologies