In this part, you should formulate two recommendations about the company’s corporate strategy, based theory and appropriate evidence from the case study materials.
Indicatively, in preparing your answer you may consider the following points:
• If your recommendation is to continue to pursue an existing corporate strategy you should explain why that is your recommendation and support the discussion with a solid theoretical grounding and reference to the module frameworks and concepts.
• Consider the different growth strategies ranging from vertical integration, to product diversification and internationalisation. For instance, if you want to propose a recommendation on internationalisation, you should think about possible markets that can be targeted for entering or exiting in the next few years. For each recommendation, explain why you made the recommendation with a solid theoretical grounding and reference to the module frameworks and concepts.