given Web site www.johnlewis.com conduct a case study with a word limit of 2000 words; analyse Web analytics & business intelligence in action; apply and recommend associated frameworks and software tools, such as SimilarWeb.

April 19, 2023April 19, 2023 Discipline: Business and Management

you are required to conduct a case study, review and propose a course of action for the Web site, www.johnlewis.com and the business.

You should provide an overview of the site, stating where and what Web analytics paradigms, frameworks, models, techniques and tools you could use. Indicating the rationale for this and how it could be used to understand visitors’ behaviour, clickstreams, and how to improve the Website’s success, performance and business decision making.
You should also include in your overview, a discussion about how the Web site and associated organisation’s business intelligence can be linked to its web analytics data, providing a case for this based on relevant theories, frameworks and/or architecture.
For part two of your report, the following key elements must be covered:
⚫ Analysis and evaluation of the Web site, www.johnlewis.com, by applying relevant frameworks or models. You may use software tools such as SimilarWeb in support of your analysis.
⚫ Discussion and analysis about the combined use of business intelligence and Web analytics for the specified Web site
⚫ Proposing and justifying the appropriate use of relevant paradigms, frameworks, models, and Web analytics software tools in order to understand the visitors’ behaviour, clickstreams, improve the Web site usage and business performance, and support decision making for the specified Web site and business.
⚫ Referencesyou are required to conduct a case study, review and propose a course of action for the Web site, www.johnlewis.com and the business.
You should provide an overview of the site, stating where and what Web analytics paradigms, frameworks, models, techniques and tools you could use. Indicating the rationale for this and how it could be used to understand visitors’ behaviour, clickstreams, and how to improve the Website’s success, performance and business decision making.
You should also include in your overview, a discussion about how the Web site and associated organisation’s business intelligence can be linked to its web analytics data, providing a case for this based on relevant theories, frameworks and/or architecture.
For part two of your report, the following key elements must be covered:
⚫ Analysis and evaluation of the Web site, www.johnlewis.com, by applying relevant frameworks or models. You may use software tools such as SimilarWeb in support of your analysis.
⚫ Discussion and analysis about the combined use of business intelligence and Web analytics for the specified Web site
⚫ Proposing and justifying the appropriate use of relevant paradigms, frameworks, models, and Web analytics software tools in order to understand the visitors’ behaviour, clickstreams, improve the Web site usage and business performance, and support decision making for the specified Web site and business.
⚫ References

Are you struggling with your paper? Let us handle it - WE ARE EXPERTS!

Whatever paper you need - we will help you write it

Get started

Starts at $9 /page

Login Register Reset

How our paper writing service works

It's very simple!

  • Fill out the order form

    Complete the order form by providing as much information as possible, and then click the submit button.

  • Choose writer

    Select your preferred writer for the project, or let us assign the best writer for you.

  • Add funds

    Allocate funds to your wallet. You can release these funds to the writer incrementally, after each section is completed and meets your expected quality.

  • Ready

    Download the finished work. Review the paper and request free edits if needed. Optionally, rate the writer and leave a review.

Place order now