Has the company of choice failed or succeeded to expand internationally ( social media industry )

April 22, 2023April 22, 2023 Discipline: Business and Management

The requirement for this assignment is that you must select at least ONE United States (US) or 

international company within your industry choice (for example, if you are in the social media 
industry you must write about a social media company, not a company outside of this 
industry, for example, Nike) and write an essay where you will argue if your company of choice has
succeeded or failed to expand internationally. Your analysis will show how the company 
initially formed, what problems it faced as it tried to grow and expand initially, some of the issues 
the company faced as it grew using at least two of the concepts from the class lecture topics we 
have talked about this semester (for example, labor, competitive strategy, marketing, supply 
chain, etc.), and finally, in your conclusion, what is the international outlook for the company’s 
future (if you do not think your company will expand internationally, you must give a reason 
why using the concepts we have studied this semester.) 
Guidelines 
1.Argument: What is your paper’s argument? Your argument paragraph (at least three to four 
well-thought out sentences) will answer the following question: Has your company of choice 
succeeded or failed to expand internationally?
2. Introduction: Introduce the company—what are they and what do they do? What is its 
history? How did they develop? How are they structured (multi- domestic, truly global, etc.)?
3. Problem and Implications: What problem(s) did the businesses face and what were the
primary causes? What additional factors affected the situation? How did the businesses work to 
solve the problem(s)? Were the businesses successful in solving the problem(s)? Why or why not? 
What are the potential implications of the issues the companies faced? In other words, how did (or 
how will) the problem impact thebusinesses?
4. Analysis: How can the theories and concepts we have learned in class beapplied to or explain 
the situation? (At least two concepts from the class lectures topics)
5. Conclusion: What is the international outlook for the company’s future (if you do not think 
your company will expand internationally, you must give a reason why using the concepts we have 
studied this semester.)

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