How do perceptions of influencer marketing on TikTok vary among young Asian female users in the UK?

Section 1: Introduction: (approx. 1000 words)

 

      Background information

      Research focus & problem 

      Research questions

      Research aims and objectives.

      Briefly outline the section structure of the study 

 

Section 2: Literature review: (approx. 2000-3000 words)

 

      Review existing knowledge and previous studies relevant to the topic 

      NOT a summary of the previous studies 

      Find gaps, puzzles, contradictions, or disagreements in the extant literature. 

      Develop a hypothesis to help address the research gaps for the research topic

 

Section 3: Research Methodology: (approx. 1000-1500 words)

 

      Research philosophies/design (interpretivism vs positivism)

      Research approach (deductive vs inductive)

      Research strategy (qualitative data with the use of survey with 200 sample size and the audience have to be young asian female based in the UK)

      Data collection techniques and procedures

      Ethical considerations

 

Section 4: Results and Analysis: (approx. 4000-5000 words)

 

      Outline the findings of the study. 

      Mention key results related to the hypothesis, propositions or refined questions set out earlier 

      Critical discussion and evaluation of the results 

– primary data (raw data) from survey respondents are required 

 

Section 5: Conclusions: (approx. 500-1000 words)

 

      Summarizes the key findings. 

      Emphasizes their significance. 

      Draw implications from the study. 

      Acknowledge possible limitations of the study and suggests directions for future research. 

 

References

 

Appendices (if any) 



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