Research question:
How does the implementation of customer relationship management (CRM) systems impact customer retention and sales performance in the banking sector?
introduction =
⁃ talk about customer relationship management systems in business
⁃ introduce customer retention
⁃ talk about how sales performance are dependent on customers
⁃ talk about how sales performance are dependent on customers
⁃ get into the importance of interacting with customers and potential customers
⁃ show evidence of benefits of implementing CRM from the real world and how it increases sales performance in the banking sector
MOST importantly:
Why are you investigating this?
How did your interest in this topic lead you to wanting to investigate it?
Methodology=
1. sources :
⁃ talk about the sources ur gonna use
⁃ are they primary? secondary?
⁃ why did u choose them
⁃ how are they related to ur investigation
2. tools :
⁃ which analytical tool (business tools) will u use
⁃ why did u choose them
⁃ what will they help u reveal?
tools:
⁃ use the tools and analyze real world businesses
⁃ talk about your findings
data analysis:
⁃ analyze your findings
⁃ talk about what they
show/prove
⁃ relate back to the research question