How does the marketing and advertising strategy of Apple under the leadership of Steve Jobs compare and contrast with that under the leadership of Tim Cook, and what impact did their respective strategies have on Apple?

Hello! I need a 2000 words research paper and the question I proposed is:
How does the marketing and advertising strategy of Apple under the leadership of Steve Jobs compare and contrast with that under the leadership of Tim Cook, and what impact did their respective strategies have on Apple’s brand image, customer engagement, and sales performance?

For this research paper I need at least 10 sources in Chicago style, I have made draft annotated bibilography (not 10 sources yet but I want you to choose other sources to fill the number of sources), I will attach the pdf so you can use it for the research paper. Also I have attached image archive pdf which you need to put some images into the research paper(also you can add more images for the paper for the paper). I will be attaching research paper outline pdf for the paper, so please make sure to follow the outline.
Here’s the requirement of the research paper. I will also attach pdf of this with details.
Research paper requirement:

“BEFORE YOU SUBMIT:

Make sure the PDF of your project includes the following elements and meets the requirements:
Formatting (See examples of each in Submission Checklist):
Cover Page (example on page 2 of Submission Checklist)
List of Figures/Images (example on page 3)
Labeled Images in Text (example on page 4)
In-text Citation: Footnotes, Chicago Style Formatting (examples on pages 4-5)
Bibliography: Minimum of 10 sources, Chicago Style Formatting (example on page 6)
Types of Research:
          Observational Research & Interviews
          Primary Source Research
          Secondary Source Research
          Curated and Analyzed selected images from your Image Archive (not your entire archive)
Word Count: 2,000 – 3,000 (final count does not include footnotes or Personal Statement*)
 
FINAL DELIVERABLE: Traditional Research Paper
Text is standard 11-12 pt font (Times New Roman or Arial)
Double-spaced text
1-inch margins (left and right)
Pages numbered on lower right corner
 
REMINDER: THINGS YOUR PROJECT SHOULD NOT BE:
A history of a subject that is easily sourced online and available on Wikipedia.
A “How To” explanation of a medium or methodology. (Ex. graphic design methods)
An op-ed or personal essay. There should be an argument made, but papers should not include the words, “I believe” and “I think.”
An attempt to answer a value question (ex. good design vs bad design)
A rehashed version of your thesis paper. This is a research paper designed to support your thesis work, not a paper articulating what your practice is about.”

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