Review 10 ads for Humira, a drug used to treat arthritis and Crohn’s disease. Type in “Humira TV ads” into your search browser – it should pull up a number of television spots as seen hereLinks to an external site.. In a 750-1000 word formal essay, identify 2-3 key themes across the ads linked to “core social motives”. Put another way, what key social and emotional messages do these ads send, beyond the biomedical effects of the drugs. What are some cross cutting themes or messages about core social motives that these ads display? Use images and text from the ads to provide supporting evidence for each of the 2-3 key themes identified. Finally discuss the implications of these key messages. By the end of your paper, you should have made a solid argument for how DTCA can negatively impact patients and communication between patients and providers.
Tips for Writing a Good Essay
- 750-1000 words not counting references (include word count in your essay)
- Times New Roman font and double spaced
- Essay must make direct connections to the text book chapter and lectures for the associated session/module. Use key concepts or ideas from the chapter and lecture you have read/listened to to build your thesis. You will not be able to successfully write the essay without listening to the lecture and reading the materials.
- Essay must have an introduction, body, and conclusion and follow proper academic writing mechanics.
- The introduction must have a clear thesis statement/ argument.
- All concepts and terms terms must be clearly defined with citations typically the first time they are used in the essay.
- The body of the paper should work towards building support for the thesis/argument.
- The body must have a lot of supporting evidence (examples, direct quotes, data, incidents etc.) from the particular case study or real world scenario given to you.
- The body of the essay should have multiple paragraphs -NOT one long paragraph.
- Essay must use APA format for in-text citations and reference/works cited page.