In this research paper, I need a study of the role of social influence, peer effect, and emotional contagion on how how it impact an individual’s decision to take an online purchase decision on China Singles Day which can help Individuals and businesses to benefit from a better understanding of the landscape of online shopping during large-scale events such as China Singles Day by becoming familiar with the factors discussed here.
How emotion contagions, social influence, and peers effect impact the consumers online purchase desicion in China singles day.
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