How smart objects influence consumers experience and perception of home of modern custome

August 14, 2023August 14, 2023 Discipline: Cultural Studies
Aim of the essay: evolution of consumers’ homes within digital modernity.
Topic: “How smart objects influence consumers experience and perception of home of modern customer 
(You can slightly change the topic if needed) 
For this essay, you are asked to conduct an analysis of the evolution of consumers’ homes within digital modernity.
For this assignment, you will need to write a reliable, scientific case study essay. This means you must present a credible and persuasive argument based on published academic research. It is acceptable – or even good – to have an opinion of your own, but it must be backed up by evidence (other research papers, news articles, industry reports, etc.). You should not make any subjective or unsupportable claims in your essay, and the objective claims must be accompanied by citations/appropriate references.
Your essay must be in the APA style of formatting and referencing; it must include a references section at the end. Pay attention to the structure of your essay and the flow of your argument.
Structure: 
Introduction – 500 words 
Literature review (concepts, debates) – 1000 words 
Findings and discussion – 1000 words
Conclusion – 500 words
I will ask author analyze problem from the point view of it perception of the modern consumer 
Please, use at least 1 of this papers as a reference:
Donna L Hoffman , Thomas P Novak, Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach, Journal of Consumer Research, Volume 44, Issue 6, April 2018, Pages 1178–1204
Annetta Grant , Jay M Handelman, Dysplacement and the Professionalization of the Home, Journal of Consumer Research, Volume 49, Issue 5, February 2023, Pages 882–903
What is digital possession and how to study it: a conversation with Russell Belk, Rebecca Mardon, Giana M. Eckhardt, Varala Maraj, Will Odom, Massimo Airoldi, Alessandro Caliandro, Mike Molesworth and Alessandro Gandini
in Journal of Marketing Management
The broadening boundaries of materialism in Marketing Theory
Article by Aleksandrina Atanasova; Giana M. Eckhardt

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