Identify a company that has used unique and innovative packaging for its products.

July 2, 2023July 2, 2023 Discipline: Marketing

*******Topic: Packaging and Labeli

Only 1 souce is needed. Please use https://purdueuniversityglobal.vitalsource.com/reader/books/9780135886830/pageid/155

Your text discusses in Chapter 8 how unique or innovative packaging can benefit consumers and profit producers. 

Respond to the following:

  • Identify a company that has used unique and innovative packaging for its products.

Describe how the packaging achieves the following goals:

  • Identifies the brand
  • Conveys descriptive and persuasive information
  • Facilitate product transportation
  • Protection
  • Storage
  • Aid consumption
  • Describe the use of color and how color enhances the packaging

You may include a photo of the packaging and discuss how you might improve the packaging for this product.

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