In the life of an organisation a time may come when it wants to move to greener pastures to expand. Such a move requires careful consideration of many environmental factors, after which the company can decide if it wants to pursue the expansion or not.

i want an Egyptian brand to be introduced in the UK. You are a consultant for a company dealing in cultural/traditional products/services* of the country to which you belong. Now this company plans to enter another country B. ou are a consultant for a company dealing in cultural/traditional products/services* of the country to which you belong. Now this company plans to enter another country B. ou are a consultant for a company dealing in cultural/traditional products/services* of the country to which you belong. Now this company plans to enter another country B.  You are required to undertake an analysis and produce a report with a set of recommendations on the key micro and macro environmental factors that may influence the decision to enter country B. *Cultural/traditional products/services are those which represent a country’s unique culture, being specific to that country and not any other. It could even be representing a sub-culture of a country. For example, shalwar qameez is a cultural dress which is very much particular to Bangladesh, India, and Pakistan with their own cultural modifications. You are required to undertake an analysis and produce a report with a set of recommendations on the key micro and macro environmental factors that may influence the decision to enter country B. *Cultural/traditional products/services are those which represent a country’s unique culture, being specific to that country and not any other. It could even be representing a sub-culture of a country. For example, shalwar qameez is a cultural dress which is very much particular to Bangladesh, India, and Pakistan with their own cultural modifications.