February 20, 2023February 20, 2023
Discipline: Management
12.2 Action Required:
Chapter Reading: Read Ch-20 “Personal Selling and Sales Management� from the text book- Dhruv Grewal and Michael Levy (2022) “Marketing� (8th Edition). McGraw-Hill Education.
12.3 Test your Knowledge (Answer the following Questions):
Discussion Question #1: After reading the concepts related to Personal selling from Ch-20, how you will describe the key functions involved in managing a sales force.
12.4 Instructions
Answer the question in test your knowledge section
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