Interactive 12

February 20, 2023February 20, 2023 Discipline: Management

12.2 Action Required:

  • Chapter Reading: Read Ch-20 “Personal Selling and Sales Managementâ€� from the text book- Dhruv Grewal and Michael Levy (2022) “Marketingâ€� (8th Edition). McGraw-Hill Education.

12.3 Test your Knowledge (Answer the following Questions):

  • Discussion Question #1: After reading the concepts related to Personal selling from Ch-20, how you will describe the key functions involved in managing a sales force.

12.4 Instructions

  • Answer the question in test your knowledge section

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