International Business: The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age
Assignment Pre-Requisite:
– Please read the article: “The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital AgeThe TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age” which is attached to the instructions below.
Actual Assignment Question to be Answered:
Consider TAG Heuer’s strategy, capabilities, and performance at the time of the case. Do you think TAG Heuer has the capabilities to be successful in the connected watch market? Why or why not? Attach as many exhibits as you like to support your analysis (tables, charts, etc). Use only the information presented in the case, NO outside research or updates.
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