As the Director of “SBS Swiss Business School”, you are tasked with navigating the rapidly changing landscape of higher education. The global COVID-19 pandemic has disrupted traditional learning methods and intensified competition within the sector. Additionally, emerging technologies like ChatGPT and other AI tools are demanding a reevaluation of current educational approaches.
In light of these challenges and advancements, your assignment is to propose a comprehensive strategy that will ensure the school remains competitive and stays ahead of the curve in the evolving higher education landscape.
Please use analytical frameworks from your marketing studies to describe the situation and support your decision for your recommended strategy.
Please use proper data, do competitor analysis and compare with the competitors, Do pestel and swot analysis ( no bullet points with comparison between the swot). SWOT and PESTEL should NOT be too generic.
Analyse what we offer first and compare to what we want to offer in order to stay competitive and attract new students
Please think out of the box( no advertisings, no social media adverstisings, marketing)
After a proper analysis, bring an idea that will ensure the school remains competitive and stays ahead of the curve in the evolving higher education landscape
NO CHAT GPT, no chat gpt pharaprasing ( or my assingment will be a fail)
DO use Citations