Market entry choice is considered as an important strategic decision for the firm. Using appropriate theory and examples, critically discuss factors impacting on choice of market entry mode

May 12, 2023May 12, 2023 Discipline: Marketing
Canada skincare brand “The Ordinary” wants to explore China market

1. Using PEST analysis (Political, Economy, Social and culture, Technology)to discuss how to affect the decision direct and indirect, choose Franchise or Foreign direct investment.

2. Using Porter 5 forces 
3. Any Barriers and any risk
4. Compare and the Contrast of Direct and Indirect (including definition)

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