INDUSTRY- FAST FOOD
ORGANIZATION OF FOCUS- CHICK-FIL-A
MAIN REFERENCE- Marshall, G. (2022). Marketing management.
McGraw-Hill US Higher Ed USE.
Questions
Q1. Provide a description of
the product/service and a brief history of the firm.
Q2. Explain the
organization’s current or possible global marketing efforts. (Ch. 3)
Q3. Explain the
organization’s mission. Provide its mission statement or create one if
necessary. Please format this with quotation marks, italics, or bold print. (Ch
3)
Q4. Explain the
organization’s competitive strategy. Chapter 3 provides the names of specific
strategies. Select one of these specific strategies. (Ch.3)
Q5. Conduct a SWOT
(strengths, weaknesses, opportunities, threats) analysis for the organization. Structure
this with a heading for each of the four components. (Ch.3)
PLEASE LIST QUESTIONS AND THEN PROCEED TO ANSWER-
The entire
document (all five questions, combined, but not counting references) should be at
least 600 words (12-point Times New Roman font, double spaced), and include a
separate references page. All content must show direct application to the topic
and exclude definitions of terms and general explanations of generic marketing
topics. The assignment should be submitted as a Microsoft Word document.
When completing an assignment for a given
module, the student will assume the role of marketing manager for the selected
organization. All student responses must be based on research. View the entire
course textbook (all chapters) as a resource for the assignment, meaning it may
be necessary to locate assignment-related material in chapters other than those
corresponding with the module in which the assignment is located. While the
effort has been made to ensure that all material necessary for assignment completion
is found in the textbook, contact the instructor immediately if information
needed to complete the assignment cannot be located in the textbook. The
instructor will then provide instructions on locating the required material. Quotes
must be minimized and long quotes (40 words or more) avoided. Outside sources that
can be cited include scholarly marketing journals (Journal of Marketing,
Journal of Marketing Research, etc.), practitioner publications (Wall Street
Journal, Ad Age, etc.), and the course textbook.