PLEASE BE AS DETAILED AS POSSIBLE.
PLEASE FOLLOW INSTRUCTIONS CAREFULLY!
PLEASE NUMBER EACH QUESTION AND ANSWER AS LISTED BELOW.
PRIMARY SOURCE:
Marshall, G. W., & Johnston, M. W. (2023). Marketing management (4th
ed.). McGraw-Hill
Education.
ed.). McGraw-Hill
Education.
Questions
Q1. Explain the
selected pricing strategy (penetration, skimming, competitor-based, etc.).
(Ch.11)
Q2. Discuss various
pricing tactics (product line pricing, captive pricing, price bundling, etc.) that
have or would prove effective in stimulating sales. (Ch.11)
Q3. Explain the
channels of distribution (manufacturer to retailer to consumer, etc.) used to
distribute the product/service. (Ch.12)
Q4. Discuss the
distribution strategy (intensive, selective, exclusive) relevant to the
product/service. (Ch. 12)
Q5. Explain the firm’s
use of e-channels, e-retailing, or other non-traditional methods of
distribution. (Ch.12)