Marketing Plan for Case 1-3 Coke and Pepsi Learn to Compete in India (Case attached separately)

Marketing report writting essay for 

CASE: Case 1-3 Coke and Pepsi Learn to Compete in India
(Case attached separately)

 Steps in the Marketing Plan (table 2.1 – textbook) included:
• Executive summary 
 • Environmental Analysis 
 • SWOT Analysis 
 • Marketing Objectives
 • Marketing Strategies 
 • Marketing Implementation 
 • Performance Evaluation 
• References (if applicable)   

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