marketing plan write up for a new product (towel dryer with uv lights) to eastern asia market

Maximum 1000 words.

Write a marketing plan for a new towel dryer with UV lights that is targeted towards eastern Asia market, on specific heading:

(segmentation, targeting, positioning, marketing mix strategies)

1. Segmentation

– Demographic : Age, gender, income, profession, level of education, religion

– Pychograhic :Personality, hobbies, social status,lifestyle, values, beliefs

– Geographic : Climate, Culture, Language, Population, Density

– Behavioral : Spending habits, Purchasing habits, Browsing habits, Interactions with your brand, Loyalty to the brand, Product feedback

-Firmographic :Industry, Location, Company size, Status, Number of employees, Performance, Executive title, Sales cycle stage

2.Targeting

-Target both male&female, people prioritize cleanliness, gyms, resorts, pools, kindergarden
hospital, hotel

– Target upper class home

– Area with less exposure of sunlight

3.Positioning (Customer, Channel, Competition)
Unique characteristics

4. Marketing mix strategies (4 Ps )

-Product material, recycle, sustainable, waranty, money back guarantee, easy replacement parts, size?

-Price Niche market, low or high price, tarket costing?

-Promotion Social media, magazine, advertisement ?

-Place B2B, Ikea, hotel, sell online, end user?

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