marketing plan write up for a new product (towel dryer with uv lights) to eastern asia market

August 7, 2023August 7, 2023 Discipline: Marketing

Maximum 1000 words. 

Write a marketing plan for a new towel dryer with UV lights that is targeted towards eastern Asia market, on specific heading:
(segmentation, targeting, positioning, marketing mix strategies)
1.  Segmentation 
– Demographic : Age, gender, income, profession, level of education, religion
– Pychograhic :Personality, hobbies, social status,lifestyle, values, beliefs
– Geographic : Climate, Culture, Language, Population, Density
– Behavioral : Spending habits, Purchasing habits, Browsing habits, Interactions with your brand, Loyalty to the brand, Product feedback
-Firmographic :Industry, Location, Company size, Status, Number of employees, Performance, Executive title, Sales cycle stage
2.Targeting
-Target both male&female, people prioritize cleanliness, gyms, resorts, pools, kindergarden
hospital, hotel
– Target upper class home
– Area with less exposure of sunlight
3.Positioning (Customer, Channel, Competition)
Unique characteristics 
4. Marketing mix strategies (4 Ps )
-Product material, recycle, sustainable, waranty, money back guarantee, easy replacement parts, size?
-Price Niche market, low or high price, tarket costing?
-Promotion Social media, magazine, advertisement ?
-Place B2B, Ikea, hotel, sell online, end user? 

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