develop a Marketing Research project based on a clear marketing problem or opportunity, detailing
the objectives, and explain why you chose your research design method and how you arrived at your results.
Instructions:
• Discuss the marketing relevance of the research question you will be developing.
• Specify your research objectives, as well as targeted participant / target market
• Briefly discuss Secondary data as background to your research question and objectives
• Choose a primary research design, defend your choice.
• Explain your sample definition, based on your target market. Discuss the development of the questionnaire. (
• Carry out fieldwork to achieve data from your questionnaire and research design. Analyze and interpret the data using a specific conceptual model presented in your work
• Build a strategic marketing recommendation to appropriately address the targeted market segment
• In addition, 10% of the grade will be allocated to the structure of the work.
Structure of the Assignment
• Cover page & Table of Contents.
• Introduction: Background explaining marketing question to be answered, and Secondary information available to understand the issues relevant to the decision
• Market Research design: Objectives, target market and Primary Method of Investigation.
• Defend questionnaire design and explain process followed to recruit sample, carry out interviews
• Critical Discussion: Analysis of results obtained from your questionnaire using theories and models studied in class; use facts, figures, graphs and visualmaterial.
• Conclusion and your recommendation on what decision should be made regarding the marketing question
• Bibliography.
Requirements
Based on the chosen company, the student should be able to research appropriate information to frame their work by developing clear objectives to which the assignment will answer. Students must consider the use of research methodologies discussed in class, giving due attention to the flow and progression of their critical analysis, overall clarity, structure and coherence of their answers. Students will be graded on their capacity to prioritize, synthetize, discuss and evaluate the topic based on different perspectives.
• Deliver your results in pdf format, with a maximum of 1500 words.
• Format your document using Arial 12,5 pts, and a justified text alignment.
• The in-text References and the Bibliography must be in Harvard’s citation style. This reference & bibliography section is
not included within the word count of the document.
• It assesses the following learning outcomes:
• Designing a marketing research project, following the main steps covered in this course.
• Adapt questionnaire and target definition according to marketing question.
• Conclude with coherent results and recommendation about how marketing question could be resolved.
develop a Marketing Research project based on a clear marketing problem or opportunity, detailing
the objectives, and explain why you chose your research design method and how you arrived at your results.
Instructions and Grading Criteria
• Discuss the marketing relevance of the research question you will be developing. (20%)
• Specify your research objectives, as well as targeted participant / target market (10%)
• Briefly discuss Secondary data as background to your research question and objectives (10%)
• Choose a primary research design, defend your choice. (10%)
• Explain your sample definition, based on your target market. Discuss the development of the questionnaire. (10%)
• Carry out fieldwork to achieve data from your questionnaire and research design. Analyze and interpret the data using a specific conceptual model presented in your work (20%)
• Build a strategic marketing recommendation to appropriately address the targeted market segment (10%)
• In addition, 10% of the grade will be allocated to the structure of the work.
Structure of the Assignment
• Cover page & Table of Contents.
• Introduction: Background explaining marketing question to be answered, and Secondary information available to understand the issues relevant to the decision
• Market Research design: Objectives, target market and Primary Method of Investigation.
• Defend questionnaire design and explain process followed to recruit sample, carry out interviews
• Critical Discussion: Analysis of results obtained from your questionnaire using theories and models studied in class; use facts, figures, graphs and visualmaterial.
• Conclusion and your recommendation on what decision should be made regarding the marketing question
• Bibliography.
Requirements
Based on the chosen company, the student should be able to research appropriate information to frame their work by developing clear objectives to which the assignment will answer. Students must consider the use of research methodologies discussed in class, giving due attention to the flow and progression of their critical analysis, overall clarity, structure and coherence of their answers. Students will be graded on their capacity to prioritize, synthetize, discuss and evaluate the topic based on different perspectives.
• Deliver your results in pdf format, with a maximum of 1500 words.
• Format your document using Arial 12,5 pts, and a justified text alignment.
• The in-text References and the Bibliography must be in Harvard’s citation style. This reference & bibliography section is
not included within the word count of the document.
• It assesses the following learning outcomes:
• Designing a marketing research project, following the main steps covered in this course.
• Adapt questionnaire and target definition according to marketing question.
• Conclude with coherent results and recommendation about how marketing question could be resolved.
develop a Marketing Research project based on a clear marketing problem or opportunity, detailing
the objectives, and explain why you chose your research design method and how you arrived at your results.
Instructions and Grading Criteria
• Discuss the marketing relevance of the research question you will be developing. (20%)
• Specify your research objectives, as well as targeted participant / target market (10%)
• Briefly discuss Secondary data as background to your research question and objectives (10%)
• Choose a primary research design, defend your choice. (10%)
• Explain your sample definition, based on your target market. Discuss the development of the questionnaire. (10%)
• Carry out fieldwork to achieve data from your questionnaire and research design. Analyze and interpret the data using a specific conceptual model presented in your work (20%)
• Build a strategic marketing recommendation to appropriately address the targeted market segment (10%)
• In addition, 10% of the grade will be allocated to the structure of the work.
Structure of the Assignment
• Cover page & Table of Contents.
• Introduction: Background explaining marketing question to be answered, and Secondary information available to understand the issues relevant to the decision
• Market Research design: Objectives, target market and Primary Method of Investigation.
• Defend questionnaire design and explain process followed to recruit sample, carry out interviews
• Critical Discussion: Analysis of results obtained from your questionnaire using theories and models studied in class; use facts, figures, graphs and visualmaterial.
• Conclusion and your recommendation on what decision should be made regarding the marketing question
• Bibliography.
Requirements
Based on the chosen company, the student should be able to research appropriate information to frame their work by developing clear objectives to which the assignment will answer. Students must consider the use of research methodologies discussed in class, giving due attention to the flow and progression of their critical analysis, overall clarity, structure and coherence of their answers. Students will be graded on their capacity to prioritize, synthetize, discuss and evaluate the topic based on different perspectives.
• Deliver your results in pdf format, with a maximum of 1500 words.
• Format your document using Arial 12,5 pts, and a justified text alignment.
• The in-text References and the Bibliography must be in Harvard’s citation style. This reference & bibliography section is
not included within the word count of the document.
• It assesses the following learning outcomes:
• Designing a marketing research project, following the main steps covered in this course.
• Adapt questionnaire and target definition according to marketing question.
• Conclude with coherent results and recommendation about how marketing question could be resolved.
develop a Marketing Research project based on a clear marketing problem or opportunity, detailing
the objectives, and explain why you chose your research design method and how you arrived at your results.
Instructions and Grading Criteria
• Discuss the marketing relevance of the research question you will be developing. (20%)
• Specify your research objectives, as well as targeted participant / target market (10%)
• Briefly discuss Secondary data as background to your research question and objectives (10%)
• Choose a primary research design, defend your choice. (10%)
• Explain your sample definition, based on your target market. Discuss the development of the questionnaire. (10%)
• Carry out fieldwork to achieve data from your questionnaire and research design. Analyze and interpret the data using a specific conceptual model presented in your work (20%)
• Build a strategic marketing recommendation to appropriately address the targeted market segment (10%)
• In addition, 10% of the grade will be allocated to the structure of the work.
Structure of the Assignment
• Cover page & Table of Contents.
• Introduction: Background explaining marketing question to be answered, and Secondary information available to understand the issues relevant to the decision
• Market Research design: Objectives, target market and Primary Method of Investigation.
• Defend questionnaire design and explain process followed to recruit sample, carry out interviews
• Critical Discussion: Analysis of results obtained from your questionnaire using theories and models studied in class; use facts, figures, graphs and visualmaterial.
• Conclusion and your recommendation on what decision should be made regarding the marketing question
• Bibliography.
Requirements
Based on the chosen company, the student should be able to research appropriate information to frame their work by developing clear objectives to which the assignment will answer. Students must consider the use of research methodologies discussed in class, giving due attention to the flow and progression of their critical analysis, overall clarity, structure and coherence of their answers. Students will be graded on their capacity to prioritize, synthetize, discuss and evaluate the topic based on different perspectives.
• Deliver your results in pdf format, with a maximum of 1500 words.
• Format your document using Arial 12,5 pts, and a justified text alignment.
• The in-text References and the Bibliography must be in Harvard’s citation style. This reference & bibliography section is
not included within the word count of the document.
• It assesses the following learning outcomes:
• Designing a marketing research project, following the main steps covered in this course.
• Adapt questionnaire and target definition according to marketing question.
• Conclude with coherent results and recommendation about how marketing question could be resolved.