Project 4
Company-Specific Analysis (LG) Requirements
Research your industry and its market trends in the United States and identify market opportunities, threats, and the company’s major global competition. Then conduct the SWOT, PESTEL, and Porter’s five forces analyses on your client’s company. These tools should allow you to analyze the company’s internal environment, customers, and macro-environment (external environment), and to answer the following questions in your situation analysis report:
- Which elements have the biggest impact on the company’s success?
- What factors affect the company’s customers (other businesses)?
- Internal environment scan (SWOT analysis)
- External environment scan (PESTEL & Porter’s five forces analyses)
- Critical issues
SWOT analysis—A SWOT analysis is a planning and brainstorming tool that helps a company evaluate its projects and formulate its business plans. SWOT stands for strengths, weaknesses, opportunities, and threats. You will use this tool to identify and analyze the company’s internal strengths and weaknesses as well as its external opportunities and threats. The results of this analysis may help the company improve its business or forecast how a new product or service will perform (Harmon, 2016).
Industry, Market, and Customer Analysis (external)
PESTEL analysis—A PESTEL analysis (sometimes called PEST analysis) enables the company to identify, analyze, and monitor the political, economic, social, technological, legal (including regulatory), and environmental factors that may affect its operations (Frue, 2017).
Porter’s five forces analysis—Porter’s five forces analysis is a framework that can help the company understand the competitive forces at play in its industry. These forces may influence how economic value is divided among the company’s competitors in the industry (Porter, 2008).
Paper Structure: The analysis report should be 14 pages, excluding cover page, the reference list, and appendices. Any tables, graphs, and figures should be included as appendices. Your report should have one-inch margins and be double spaced in 12-point Times New Roman font. The report should be organized using headings and subheadings to improve its readability.
References: Support your work with scholarly sources and reliable nonscholarly sources such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune, Financial Times, Wall Street Journal, and Harvard Business Review, a Library databases such as Hoover’s and ABI/INFORM.
All sources need to be cited using APA formatting, both within the text and in the reference list.
Case File
Client/ Company: LG Energy Solution
Established : 2020
Revenue : 10.5 billion dollars (2020)
Employees : 20,000 + (2021)
Industry : Energy storage
Product Line : Electric cars batteries
U.S. facilities : Michigan, and Ohio (will start production in 2023).
U.S. Consumers : GM (joint-venture) and Tesla
Competitors: 1. Contemporary Amperex Technology Co. (CATL)
2. Panasonic
3. Samsung
Sources:
LG Energy Solution (2021). About us. https://www.lgensol.com
Ulrich, L. (2021). The Top