meta and marketing

February 20, 2023February 20, 2023 Discipline: Business
Learning Goal: I’m working on a business question and need an explanation and answer to help me learn.

  1. Integrated Marketing Communications, that outlines the blended mix of promotional tools (advertising, personal selling, sales promotion etc.). Consider which mix of tools will be best suited to the company/organization (choose at least 2)
  2. .Discuss why these would be the best marketing communication tools and summarize what kind of marketing communication you would employ (for example, what type of sales promotion would you recommend for the company etc.).
  3. What types of advertising objectives would you recommend (see table entitled ‘Possible Advertising Objectives� in Chapter 15)?
  4. How could a cloud-based CRM tool help this company/organization?

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