MT4200.Assignment 02.1: Case Analysis – Zappos: Taking Steps toward Maximizing Stakeholder Satisfaction

Directions

Read Case 11: Zappos: Taking Steps toward Maximizing Stakeholder Satisfaction, found within Part 5 of your textbook. At the end of the case is found three questions. Use these questions to frame a detailed response based upon the information provided in the case. This response should be one to two pages in length, double-spaced, and using Times New Roman font. The case study papers are research papers, which means that you must cite to your sources  including the case study.  You are encouraged to do some outside research to help support your analysis 

QUESTIONS FOR DISCUSSION

 1. Does Zappos effectively focus on stakeholder happiness, and how does this approach affect the ethical culture? 

 2. Has Zappos developed long-term relationships with customers and employees that provide a competitive advantage in the purchase of shoes and other products?

 3. Has Zappos effectively managed ethical risk, and what are potential ethical risks in the future?

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