The List
Your choices span many categories as well as marketing approaches. Website links are provided so you can learn more before making a decision. You will be working with this brand throughout the course, so choose carefully:
Uber
Budweiser
Bank of America
H&M
Subaru
Under Armour
Taco Bell
Instructions:
Create a discussion post that includes the information below:
Include the brand you have selected from the list above to do your marketing internship.
Evaluate the four utilities of customer value for the brand you chose and explain the reasons you selected the brand.
Provide a link to a representative tweet from your brand that you believe captures its unique selling proposition (USP).
Using your textbook, define what constitutes a USP in your own words.
How would you describe your brand’s USP?
How is USP reflected in your chosen tweet?
Analyze the three main aspects of Kotler’s Marketing 3.0 proposition for your brand:
Customers’ demand for engagement and collaboration
The globalization paradox
The drive for self-actualization
Be sure to use subject headers for each of the questions asked.
Review the Level Heading section of Introduction to APA resource from the Writing Center for more information.
Your initial post must be at least 350 words.