NFL europe

February 28, 2023February 28, 2023 Discipline: Sports Management
Learning Goal: I’m working on a sports management question and need guidance to help me learn.

Next, read Chapters 1 and 2 in your text and read the articles “How the NFL Became America’s Game� and “The NFL’s Future in Europe� on the NFL’s marketing success and global expansion.

Next, in your initial post, address the following:

  • NFL teams play fewer games than any other major U.S. professional sport league, which traditionally would mean fewer opportunities for revenue. What marketing decisions did the NFL make that helped them overcome this apparent disadvantage?
  • The NFL has sought a presence in Europe since the 1980s and failed to find success with NFL Europe in the late 1990s and early 2000s. The league’s efforts have increased in recent years with the expansion of regular season games played internationally. Do you think the NFL will ultimately be successful in developing a strong market for American football in Europe? Why or why not? How could the NFL’s success in Europe be measured?

Be sure to reference the articles and the textbook in your post, as well as any additional resources you feel would be relevant.

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