Organizational Communication Analysis (OCA) Phase 4 of Communication & the Workplace Course

By now you have collected data about an organization, you have also analyzed the organization

through concepts from the course and articulated why that concept is most apt at describing the
data you collected. The last step will be to design an intervention that is helpful to a member of
this organization. Interventions are when we bring academic knowledge into the everyday life of
the organizer which they would find useful.
The format for the intervention can look many ways. It could be a speech, a podcast, an infographic, a directive, a consulting conversation with the  organizational members you interacted with.

The goal is to create an intervention which works to change an aspect of the organization.
You will then present your project the final week of class—this is not for points, but for
community. The points will be assessed as follows:


Assessment: You will be assessed on this intervention by the members of the organization that
you participated with. Because there is no feasible way for me to have the actual members of the
organization assess you, you will be building a role-based rubric worth 100 points—and then I
will use the rubric to assess your intervention.

 Role-Based Rubric (RBR): The purpose of an RBR is to help you understand how you
may be assessed in the real-world. This will require you to step into the shoes of the
audience you would be using the intervention with. Many students find it most helpful to
go back to the organization, and ask, “How would you go about judging whether my
intervention is useful?” You will be assigned to create a rubric that has 3 broad parts.


You oversee figuring out how the actual organization would assess you. Then you build
an intervention based on that assessment. The three main areas are as follows:
   – Useful Purpose—What will the org members find useful? Does this intervention
do that?
   – Content—What will the org members think about the content you are giving?  
   – Delivery—What will the org members expect of how you deliver the
intervention?

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