Partnership with Freshii( a canada health food company) to enhance brand awareness and brand authority Develop a content strategy aimed at re-positioning the Elks within the college demographic Components:
March 28, 2023March 28, 2023
Discipline: Marketing
My part is to write Supplemental Partnerships : partnership with freshii.
idea：Partnered with freshii to recommend athletes’ favorite recipes and promote them as combo meals. You can recommend an athlete’s favorite recipe and explain on social media why it’s healthy. And I think we can cooperate with freshii to open a comment platform, where all the athletes can introduce why they like the recipe, and at the same time, other guests can also comment on the meal. This allows for a high level of interaction that motivates our target group. Another idea is that it could be linked to their game. It would also be better marketed if freshii could serve lunch at games.
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