Purpose
This assignment is intended to help you learn to craft a personal branding brochure.
Action Items
Watch the following videos:
9 Steps To Building a Personal Brand For Business Links to an external site.
Features and Benefits Links to an external site.
Review your current resume and cover letter, what you have learned in the course thus far concerning traditional marketing principles (e.g. the 7 P’s of Marketing; FAB) as well as noting key ideas from neuromarketing (e,g. Blindsight principles).
Use your accumulated marketing learning to create a simple Personal Marketing Brochure, Look over some examples of completed products at 10 Amazing Personal Branding Examples Links to an external site..
Your completed Personal Branding Brochure should:
Be no more than three pages in length
Be attention catching
Incorporate at least four ideas from the course thus far
Employ simple, easy to understand text.
Additionally, include a separate 1- to 2-page paper that:
Describes your experience in creating the brochure
Tells which ideas from the course you used and why you selected them
Relates something you learned about yourself from engaging in the design process;
Indicates who is your target market for the brochure