Pfizer – The Environment, Strategic Capability Analysis, Strategy Clock Analysis and Strategic Direction
The Environment of Pfizer (20%) This section outlines the business context, the external environment (PESTEL analysis), industry and competitive situation.
Strategic Capability Analysis of Pfizer (20%) This section assesses the strategic capabilities of the organisation using the tools outlined.
Strategy Clock Analysis of Pfizer (30%). Explain the strategy the firm or business unit is following in terms of the strategy clock or the meta-dimensions of competitive strategy, justifying your choice.
Strategic Direction of Pfizer (30%). Using the Ansoff matrix, explain which strategic direction (including consolidation as an option) the firm or division is pursuing, justifying your choice.
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