Please read the New York Times article on Shein’s recent marketing campaign using social media influencers, (attached below) and answer the questions

July 20, 2023July 20, 2023 Discipline: Marketing

INSTRUCTIONS

Please
read the New York Times article on Shein’s recent marketing campaign using
social media influencer, and answer the following questions:

  1. Please discuss why Shein is recently
    facing backlash for influencer marketing, and how the recent campaign is
    different from the ones in the past?
  2. Can you describe another brand that
    has faced similar controversies for influencer marketing?

https://www.nytimes.com/2023/06/29/business/shein-influencers-backlash.html


This will also
attach as another document.

Additional
specific requirements:

  • Use one of the memo formats from the
    Microsoft Word templates for the report.  
  • The body of the report should be single spaced with font size of 10
  • Please list all your references using
    the APA style.
  • The recommended length of the paper is
    3-4 pages    . 
Please refrain from utilizing AI-generated content without verifications and substrantial modifications to directly address the specific questions.

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