Learning Goal: I’m working on a marketing presentation and need the explanation and answer to help me learn.
I got these 2 part for my PowerPoint presentation
1. Overall performance: Highlight your team’s performance (vis-à -vis others in the industry)
over the entire game. Provide supporting evidence, such as tables, graphs, and/or screenshots to
illustrate clearly your team’s sales, profitability, etc. over the six periods of competition.
2. Resource allocation: Which brands should your firm promote? Harvest? How should your
firm’s limited resources be allocated across the various brands?