Hi! I am looking for an great writer with a lot of experience in Marketing reserach, reports and plans, especifically, someone with knowledge in Pricing, to produce a report on Pricing methods of L’Oreal Paris, according to the detail below – please read carefully and only accept if you have knowledge in pricing strategies and reserach.
- Develop a 1500-word (min.) Pricing methods report on the product portfolio of L’Oréal Paris consumer line.
- Please use sufficient secondary data obtained from Statista or other reliable sources to briefly characterize the performance of the brand. Also, information from in-depth research from the L’Oréal pages in Europe, and biggest European retailers to collect different price lines and price points with sufficient information to conduct a price analysis.
- You must use the primary data collected via online survey to make an analysis of the product portfolio of the brand. Include aspects such as purchase behavior, brand awareness and feedback on products related to L’Oréal Paris, to build a strong base to connect to the pricing methods analysis and to further develop a substantial conclusion based on both Pricing methods found and consumer insights. The survey results will be shared with you, through a presentation on L’Oréal’s product portfolio to take images and results information. I will also include some suggested bibliographies and a Statista dossier on L’Oréal.
- A thorough analysis of all the data gathered should follow, and a diagnostic should be performed on the product portfolio in accordance with the relevant Pricing concepts, indicating price lines and price points, as well as the different products for each positioning within the line. Given that L’Oréal Paris has five different product types, please base the research in the three following: Make-up, Skin care, and Hair care; and choose four or five of the most popular products available at global scale of each product line to make the price comparisons.
- You must consider the concepts of price management, pricing strategies (customer-value based, cost based, competition based, product life-cycle strategies, price lines and price points, etc.) and the key components that need to be considered when developing a price strategy – clients, segmentation and placement, image/positioning, price flexibility and competition. Use these concepts to match and explain the findings in the research.
- You need to use sufficient breadth, depth and primary/secondary data to enable you to produce a reasonably complete pricing methods report.
Thank you! 🙂