Promotion is a process which businesses follow in order to persuade customers to buy their products so as to increase sales. Despite the fact that promotion can take many forms, it is always an indispensable part of sales. Based on the research you have conducted, present two promotional strategies and identify the criteria that render each strategy suitable, depending on the nature of the product or service, and highlight the cost-effectiveness of each strategy, particularly for small businesses versus large enterprises. Around 550 words, it needs in-text citations everywhere except the conclusion and at the end sources (Harvard style). (You need from 2 to 4 sources, i.e. from 2 to 4 articles from google scholar or some other academic source). And under the references please the links from the articles
Promotion is a process which businesses follow in order to persuade customers to buy their products so as to increase sales
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