Questions from short readings

Learning Goal: I’m working on a marketing question and need the explanation and answer to help me learn.

  1. After reading Reading301(1) and Reading301(2), answer the following questions:
    1. What do you think are the three most important benefits of personalized advertising? Why?
    2. What’s your opinion, as a marketer, on this recent trend for online privacy? Do you support it or not? Why?
    3. Do you think personalized ads and online consumer privacy can coexist? If yes, why? If no, why?

    Your answers can be 1-2 paragraphs for each question.

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