Learning Goal: I’m working on a business question and need an explanation and answer to help me learn.
What are some of the basic marketing considerations to address when targeting the BOP?
Should Marketers sell a profit to the BOP OR is it socially irresponsible to profit from people with little disposable income – explain why?
What role does ethnocentrism play in Marketer’s decision making? What is the most effective way to control the influence of Ethnocentrism and explain it?
No more than 2 pages. single spaced. No outside source. Case is attached in the PDF file