Report Purpose The purpose of this assessment is to equip students with skills in producing a written report to document the findings of a marketing research project from a researcher

April 12, 2023April 12, 2023 Discipline: Marketing

Report

Purpose The purpose of this assessment is to equip students with skills in producing a written
report to document the findings of a marketing research project from a researcher
perspective. 
Description 
You have been asked to conduct data analysis for a Marketing Manager. An
organisation has undertaken research and provided you with raw qualitative data and
quantitative data (SPSS data file). The Marketing Manager has asked you to interpret
both sources of data and provide recommendations regarding the company’s decision
problem and marketing research objectives (scenario and detailed information is
posted on Canvas).
Using the two (2) data files provided on Canvas, you are required to prepare a
report that details both qualitative and quantitative analysis.
Your report should include:
• Purpose of the Proposed Research Project
• Analysis of the objectives related to the Qualitative Data
• Analysis of the objectives related to the Quantitative Data
• Interpretation of the findings
• Recommendations to Management
You should also ensure that your report is professionally written and presented,
ready for presentation to your client.
Full details are provided below 
Weighting 30%
Length 3000 words (+/- 10%)
Due Date Friday of week 13 by 11:59pm
Submission Method Online – via Turnitin
Assessment Criteria The report will be marked on the criteria provided in the description above. A full marking
rubric is provided below.
Return Method Online
Feedback Provided Online – Within two (2) weeks of submission. 

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