– The research proposal is very
generic and there is no evidence whatsoever that backs up the claims about the
UAE market. No sources to support the theories and no sample case studies were
included as a reference.
– The Research Question does not quite
define the project well enough right now. There is one construct (brand
authenticity) driving three (perceptions, trust, and purchase behavior) with
the latter being very broad indeed.
This also makes it hard to understand
whether the research will eventually develop in the direction of quantitative
or qualitative data collection and analysis, which would indeed affect the
sampling area.
For a start, you may not use both
random (probability) and quota (non-probability) sampling, but you may argue
that quota sampling is the best non-probability approximation of probability
sampling if the latter is not achievable. Most importantly, please define your
population of interest to begin with: Who would you like to study and why? This
should be defined starting with the introduction to your project.
-The writer didn’t make the question
more specific which in turn reflected in keeping the data collection approach
the same by using both quant and qual methods. Please rephrase the question and
make it more specific (chose an industry for instance luxury brands or hotels
..etc., or one segment of customers Families for example) and chose one data
collection method, preferably qualitative.
– The writer didn’t define the
population, who would you like to study and why, this should be defined
starting with the introduction of the project