- Fully discuss two types of secondary data that should be obtained in Kellogg’s research and why.
- Fully discuss two types of primary data that should be utilized in Kellogg’s research and why.
- Fully explain one type of qualitative research that can be obtained to further Kellogg’s research and provide an example that can be utilized by the organization.
- Fully explain one type of quantitative research that Kellogg should collect from its consumers and provide an example that can be utilized by the organization.
- Create a visual of the quantitative research example identified in #4.
Review the following Kellogg company information and develop a 1-2 page paper pertaining to the new extension of the Crunchy Nut cereal brand.
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