- Explain the organization’s history, mission, industry trends, and recent performance over time in comparison to competitors. Summarize in a SWOT graphic. Support with in-text citation/full end reference.
- Explain/show (pictures) of current marketing theme/tagline/look for brand and a main competitor. Highlight what each competitor is doing as far as their social media practices go (example – campaigns, partnerships, influencer and creator collaborations, etc.).
- Define a target audience with multiple bases of segmentation including demographic and psychographic variables using standard demographic targeting categories (i.e., age <6, 6-11, 12-19, 20-34, 35-49, 50-64, 65+)
- Conclusion paragraph summing up what was presented and learned
- References. Make sure your references are properly formatted and cited (in-text citations) in APA style.
RIOT GAMES (SWOT, COMPANY HISTORY AND OVERVIEW, COMPETITOR COMPARISON, SOCIAL MEDIA)
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