Segmentation -Marketing Strategies in Hotel Management

February 17, 2023February 17, 2023 Discipline: Marketing
Learning Goal: I’m working on a marketing project and need support to help me learn.

Assignment OverviewConsider the different ways to segment markets and apply those to a real-life example.Think about a group of people that you have worked with in the past (it could either bework colleagues, or classmates, etc.). Can you classify them into different segments withspecific names of segments? What is your major segmentation variable? Could you effectivelymarket products to these segments? (More details in section Special Instructions).

Overall aim:Understand segmentation, identify how to apply the different variables

Support links: https://www.wordstream.com/blog/ws/generational-ma…

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