Course Project Phase I
Select a company (real company) that has an international presence, not a virtual company, and assume the position of Operations Manager or Marketing Manager. Create a plan for the expansion of business to another country (with no current presence), and present the plan to your CEO. Your plan must address the following critical areas in International Business:
1. Global Competitiveness and Strategy of the Company
2. Global Foreign Exchange and Capital Markets on Proposed Country
3. Impact of Global Culture on the Company
4. Entry Strategies and Marketing/Supply Chain Issues of the Company
Financial Management and Accounting of the Company
6. Organizational Structures and Human Resource Management of the Company
7. E-Commerce of the Company
Ethical and Social Responsibility of the Company
The project has three phases, each phase is independent, but phase 3 will be a combination of all three phases to make on the final project.
Key components of Phase I paper:
Introduction of your paper – Since the first paragraph or section of a document is assumed to be the introduction of the paper, the heading ‘Introduction’ is not needed. Do not begin a paper with an ‘Introduction’ heading (APA, 2020, p. 47). The paper’s title should be the first heading above the first body paragraph and must be bolded – Check Sample Student Paper (APA, 2020, pp. 61-67).
Introduction of the Company – give an overview of the company, the current international position, and an overview of the proposed country of entry:
The countries where the company is already available.
The proposed country for entry.
The proposed entry type – FDI or not?
Global Competitiveness and Strategy of the Company
How competitive are the company’s products globally?
Are products universally acceptable?
Trade barrier in the proposed country
International Strategy
Company–Situation Analysis
Global Foreign Exchange and Capital Markets on Proposed Country
Global Standards
Currency exchange rates – PPP, Market factors, Inflation, Income rates, and Government Control.
Stock Market
Global Banking
Summary of content and a summary projection of what you will address in Phase II.
Not fewer than 4 references besides the textbook.
Course Project Phase I must be in APA format and it is due no later than the specified time (Sunday 11:59 pm).
I found Virgin. I have been looking for a company. I am just starting this assignment.